Hello folks!  I met with some new prospective clients yesterday – and they told me they’d really enjoyed the articles on our website.  I chuckled to myself, because I had a client who was a photographer years ago, and he always said to me that I used “too many words, and not enough pictures” in my marketing.  Probably not a bad comment for a photographer to make – but in these new days of the web, I have really found that the more clear information you can put out there about your business, the more people will have the specifics they need to trust you.  In fact, the anonymity of the web really demands that you provide lots of detail…and that it is indeed appreciated.  Many people who have become clients of ours have said that they spent 2 hours or more on our site – reading ALL the material!  So don’t be afraid of writing lots of words – and giving lots of details about your business – it really does help your electronic presence reflect the real, flesh/blood and bricks/mortar you.

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