Planning
Implementation
Ongoing Follow-Through and Tracking

Strategic Marketing Plan – A strategic marketing plan first sets about determining a long term vision for the company based on its existing strengths and market opportunities.

This generally includes conducting various kinds of internal and external research. It then sets out the message to be conveyed, and carefully prioritizes targets. It addresses pricing options and how to achieve a greater value perception to the customer and/or greater profitability for the client. Further, it defines numerous ways to reach the target markets, including paid advertising, promotions, and selling processes.

Finally, it includes a complete marketing budget, with careful revenue forecasts.