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Implementation Fees

Costs of implementing the plan depend entirely on your goals and what is contained and budgeted in the plan, i.e. do you want to advertise across the nation, just make a few local cold calls, or something in between? Nonetheless, everything is carefully budgeted within the plan we build together. All budgets are designed to fit your financial capabilities, and time availability.


Some of the basic services we offer, with approximate fees are as follows. These are typical ranges only.

Advertisement Development (Writing and Design): $1000 - $5000 per ad.

Name Development: $1800 - $5000 (depends on number of options required)

Slogan Development: $600 - $2500 (depends on number of options required)

Logo / Stationery Development: $1500 - $3000 (does not include printing)

Web Site Development: $2,000 - $20,000 (depends on complexity of site)

Brochure Development (writing/design): $1500 - $5000 (does not include printing)

Search Engine Rankings: $400 - $2000 per month to improve natural rankings on relevant keywords. Costs for paid advertising (i.e. sponsored links) vary widely.


Other implementation fees may include radio, outdoor, video production, television, online, and print vehicles, and depends entirely on the client’s marketing plan. Sales training may also be recommended - for costs of sales training, see fees section on Sales Training.


What should you spend? As a general approximation, rough out 10 – 20% of the projected amount by which you want your revenue increased. For example, for a $500K revenue increase, budget approx. $50K. This, however, can vary greatly depending on the industry you are in the type of product/service you are offering.